the beginning
From an early age I was captivated by beauty and the industry surrounding it. Seeking to learn the trade, I worked summer jobs in hair salons to observe experts while performing support tasks, and then began work as an apprentice. Witnessing the delight on a customer’s face after the transformation of their hair, I decided to pursue a career in the glamorous yet demanding field of hair care.
After years of learning I moved to Paris in 1991 where I spent 9 years continuing my career while pursuing degrees in Engineering and Business. After graduating with Electrical Engineering and Marketing and Management degrees, I spent 7 years at L’Oreal Paris where I learned cosmetology and refined my skills in hair coloring technics. Upon mastering these skills, I brought my talent and expertise back to the Middle East in 2000 to identify and develop business opportunities throughout the Gulf region.
Having had the privilege of working with renowned brands such as Schwarzkopf and Wella, and as a certified expert in hair styling, coloring, and care, I served as a trusted consultant to hundreds of clients and a valuable trainer for the professionals they employ. Over the past fifteen years, I expanded my customer base and involvement in the industry. As a brand manager and expert trainer at one of the leading cosmetics companies in MINA region, I have not only mastered my craft but also established strong relationships with the top hair salons in GCC.
With a solid foundation, effective marketing strategies, and sales techniques, I have successfully grown my own cosmetics supplying company in Kuwait.
Continuous improvement and extensive network of connections, fueled by my MBA skills, enabled me to launch a new business focused on the international commerce industry. Today, with Increasing number of business engagements and trading arrangements, the group of our companies is involved in various trades such as agriculture, livestock, fertilizers, petrochemical oil, metal, freight forwarding, and more.
Antoine Ermu